WE'RE BAAAAACK!

Hi all!

So we've taken a bit of a hiatus, but we're back in full force! We have some fabulous new bloggers and a jam packed calendar of articles for you. If you didn't already know, Little Problems has undergone a total relaunch in the last couple of weeks. We have new merchandise and a whole new look. We have added stadium cups, sunglasses and a new koozie to our collection. We all need these goodies for our summer fun! For the entire month of June, you will get a FREE gift with every $15 purchase you make, so now is the time to stock up for Big/Little!

Since we have so many fabulous new campus representatives and bloggers, you'll be hearing from a different lady each day for the next few days. She'll share a little bit about herself and have a great new article for you to read! We have representatives from all over the country who are in all sorts of different sororities. We range from girls in their first year of college or Greek life who have their Bigs and are anxiously awaiting their chance to get a Little, to girls who are alum and have GGGLittles. We've formed a sort of family here are Little Problems and we want to share that love and the products that have grown from that with you!

Be sure to check out all of our forms of social media and keep up to date with all things Little Problems!

Shop Here
Twitter
Facebook
Instagram
Tumblr
Pinterest


xoxo Melissa

Getting Your Name Out There Using Social Media

It is every sorority girl's and general organization member's dream to be that number one organization on campus and to be known by every student on campus. I wanted to share with you some tips, tricks and ideas I have learned firsthand from my position as Public Relations Vice President and Vice President of External Recruitment.

First, let me tell you a little bit about me, that way you will have full confidence that you too can make anything Public Relations possible. I am going to be a senior at the University of Nebraska-Kearney (UNK) and at my campus there hasn't been much of anything PR wise except for the last two years. In November, I was elected to both of my current positions which one is all about publicizing my chapter, and the second publicizing sorority recruitment to all of the new and current UNK students. I had no experience and I had never seen anyone really do PR who held the position before me. Have no worries though! I was able to teach myself how to use new programs and to learn from others.

To better your PR take a look at what other campuses or chapters on campus in your area are doing to get their name out there. If you see something that another chapter is doing that you like, take it, adapt it, and make it better. There is always improvement for whatever is being done, so don’t worry that you feel like you are copying someone, you are simply just building off of what they have done before. Don’t forget to check out what the fraternities are doing also! I have adapted some of their great stuff to work for my chapter!

Create pages and utilize social media for your organization. I have done this both for my chapter and our Panhellenic Council. One site is never enough! Not everyone uses the same types of social media, you want make sure that you are reaching all of your audiences! Some of the hot social media sites to use right now are Facebook, Twitter, Instagram, and Pinterest.

This is the sorority life page I created for the University of Nebraska-Kearney with influence from the Sorority Life at Indiana State University page. 

Facebook will allow you to reach to your current members, those new to your school and alumnae as well! Not only can you reach a wider audience, you will be able to post longer stories, share what others have to say and can have members promote more prominently than twitter! Twitter is great for the sweet and short to the point updates! One thing to consider doing is promoting your longer Facebook stories that exceed the 140 character limit by linking them in your tweet and having all of your chapter members re-tweet the story. Instagram is great for showing what is happening now, in present time. Pintrest is any easy way to show your chapter style, collect future ideas and share with the world your old ideas.

This seems super overwhelming right? Don’t let it be! There are great programs out there that let you plan out your posts! My favorite is HootSuite. You can plan out your posts in advance allowing you to get a great deal of your posts done in between 8-5, rather than feeling like you have to sit at your computer with your sites pulled up at all hours of the day. Also learn to delegate. It helps to have one person in charge of each social media, so that way they can implement your ideas but keep track and have more time to work on each of the social media platforms.

I hope you have found this post useful on how to integrate social media sites in promoting your chapter or council! Have questions or comments, feel free to leave them and we will get back to you! Once again thanks for coming to the LP Blog!

An Interview with the Creator of Little Problems

Ask anyone who works on the Little Problems team and they will say it's amazing. One of the main reasons being a Campus Representative is great is because of the amazing woman that oversees our nonprofit organization. Little Problems started in May of 2012 as a Twitter account, and now we sell amazing products and have over 50 campus representatives. I did a small interview with the creator of Little Problems, check it out below:

Q: Why did you decide to create Little Problems?

A: I created the Twitter account after searching for one of my own. It was during the summer and I was away from my Big. We always tweeted each other funny things and I wanted to find an account about Big and Littles that I could tweet at her. I looked for a few days and I couldn't find one, so I decided to make one myself.

----

Q: When choosing a charity to support why did you chose the Wounded Warrior Project?

A: When I decided to begin the business side of LP, I had decided to do so because my boyfriend was getting ready to deploy overseas and I simply wanted something to keep me busy. Since I was given the opportunity to benefit myself with finding something to bide my time with, I wanted to pay it forward and hopefully give someone else a positive opportunity, which is why I decided to be a non-profit organization. I thought long and hard about what to support, because clearly there are A LOT of amazing philanthropies and charities out there. But I kept going back to the Wounded Warrior Project because it related directly to my boyfriend’s job. I figured that as a thank you to all of the men and women who've been injured doing the same thing he was getting ready to do, I could donate to WWP.

Little Problems is proud to support the Wounded Warrior Project

While he was deployed, unfortunately one of the men on his team was hurt and the Wounded Warrior Project was able to step in and give him a prosthetic leg. After they got back, I got the chance to meet him. It was an amazing experience getting to meet someone that WWP has been able to help, which very well could've been money from one of the LP donations. It was extremely humbling.

----

Q: What is the best part about overseeing Little Problems?

A: There are a lot of things that I love about what I do with LP. I’ve been blessed to meet some amazing women through the Campus Rep program, some of whom are my absolute best friends now. Like the kind of friends that will be in my wedding some day. It’s also been wonderful watching LP grow from just me sitting in my room emailing every sorority woman I knew to a team of over 50 people working together to better LP. Being able to make donations to WWP over time has been wonderful too. The ability to donate to them is an awesome feeling to know that we’re truly helping someone who deserves it.

----

Q: Where do you see Little Problems in a year?

A: To be honest, a year ago, this is not where I saw LP at all. I never imagined for it to grow as much and as quickly as it has. There are now so many more products than I started with and so many more people involved. In a year, I’d love to see our line expanded even more to include other products as well as having a larger team to help push us forward.  

One of the products added this summer!

----

Q: What advice do you have for a girl wanting to start her own small non-profit organization?

A: Be ready for anything, stay with it, and most importantly, believe in what you do. There were so many times that I felt LP was going nowhere and wanted to quit. I actually almost stopped all together not too long ago because I wasn’t sure if it could get any bigger. Thankfully, the girls on my team and my boyfriend changed my mind (not that it took much convincing though!). So even when things are lagging a bit, stay with it because it is worth it. And as far as being ready for anything, be ready for people to want to help you in any way they can because they support what you do. But also be ready for people to bash it. I still get tweets from people making fun of LP and, unfortunately, WWP. Why people would be negative towards things that are just trying to help others, I don’t know. Then again, I’m a firm believer in karma. But you just have to ignore all that and know that what you’re doing is absolutely, 110% worth it.

I hope you loved this interview as much as I did. We are seriously blessed with the best team supervisor, don't you think?